INTRODUCTION
I began my audience research by creating a series of 20 questions, I ensured that my group were pleased with these questions before asking friends to fill out the questionnaire. At first I recorded some of their replies which I then proceeded to edit and convert to put on YouTube as well as our website, I recorded 5 people. I also sent the questionnaire as an email attachment I only received 4 replies using this method and quickly realised it was an impractical way for the questionnaire to be completed, due to this observation which I gathered early on in my audience research I then opted to create an easy interactive survey using a survey website (quicksurveys.com). Through this I gained 11 replies, I asked people via Twitter and WhatsApp for their cooperation with the survey before sending them the link.
QUESTIONNAIRE QUESTIONS
Below are the 20 questions which I used for our audience research.
EMAIL RESPONSES
Below I have 4 email response feed back sheets, I sent an email to each participant with a word document attached with the 20 questions which I instructed them to fill out before sending back to me completed via email.
I found that this technique of asking people via email did not get a high response rate which forced me to change my approach in order to complete my research by my deadline.
I found that this technique of asking people via email did not get a high response rate which forced me to change my approach in order to complete my research by my deadline.
NAME: LEONIE BENT | AGE: 18
NAME: SARAH OSHUN-WILLIAMS | AGE: 17
NAME: KAIO MCM | AGE: 18
NAME: BENIDICT BELANDE | AGE: 17
SURVEY RESPONSES
Below I have the 11 survey responses, I put all 20 questions onto a survey website (quicksurveys.com) which then allowed me to distribute the survey in a much more practical manner allowing more people to respond with ease and with out complications.
Conclusion: I found this an amazing alternative to email feed back, I was able to distribute this survey with ease across a range of media platforms (Whatsapp, Facebook & Twitter) I was also able to look at my feedback on the website in a pie chart with both the percentage and amount of people who answered to each question.
Conclusion: I found this an amazing alternative to email feed back, I was able to distribute this survey with ease across a range of media platforms (Whatsapp, Facebook & Twitter) I was also able to look at my feedback on the website in a pie chart with both the percentage and amount of people who answered to each question.
|
|
VIDEO RESPONSES
Below I have the 5 video responses from my questionnaire.
|
|
|
|
|
RESULTS
After all feedback was recieved it was then processed and put into bar charts for easy evaluation and comparison.
![Picture](/uploads/2/3/6/3/23639022/4144182.jpg?486)
1. The working title is ‘The Room’, out of the three titles below which one do you prefer?
Popular vote: The Room
Popular vote: The Room
![Picture](/uploads/2/3/6/3/23639022/2899114.jpg?485)
2. The working tagline is ‘She Is Waiting’ out of the three examples below which one do you prefer?
Popular Vote: You Don't Know Fear
Popular Vote: You Don't Know Fear
![Picture](/uploads/2/3/6/3/23639022/3655982.jpg?487)
3. Out of the three titles which do you prefer for our magazine?
Popular Vote: Phantom
Popular Vote: Phantom
![Picture](/uploads/2/3/6/3/23639022/4465615.jpg?490)
4. What font do you prefer out of the following for the Poster?
Popular Vote: Item A
Popular Vote: Item A
![Picture](/uploads/2/3/6/3/23639022/7789608.jpg?490)
5. Which colour scheme out of the following do you prefer for our poster?
Popular Vote: Red, Grey & Black
Popular Vote: Red, Grey & Black
![Picture](/uploads/2/3/6/3/23639022/1875604.jpg?491)
6. Which colour scheme out of the following do you prefer for our magazine cover?
Popular Vote: Red, White & Black
Popular Vote: Red, White & Black
![Picture](/uploads/2/3/6/3/23639022/5863766.jpg?486)
7. Out of the following Magazine covers which layout do you prefer?
Popular Vote: Item A
Popular Vote: Item A
![Picture](/uploads/2/3/6/3/23639022/380679.jpg?486)
8. Out of the following Posters which layout do you prefer?
Popular Vote: Item B
Popular Vote: Item B
![Picture](/uploads/2/3/6/3/23639022/4653743.jpg?487)
9. Out of the following images what shots do you see for the poster?
Popular Vote: Close up AND Extreme close up
Popular Vote: Close up AND Extreme close up
![Picture](/uploads/2/3/6/3/23639022/9724914.jpg?488)
10. Out of the Following images what shots do you see for the magazine cover?
Popular Vote: Close Up
Popular Vote: Close Up
![Picture](/uploads/2/3/6/3/23639022/7309445.jpg?489)
11. How much would you pay for a horror magazine?
Popular Vote: £1.99 AND £2.99
Popular Vote: £1.99 AND £2.99
![Picture](/uploads/2/3/6/3/23639022/9046414.jpg?490)
12. Would you like to see the killer in the trailer?
Popular Vote: Yes
Popular Vote: Yes
![Picture](/uploads/2/3/6/3/23639022/5143255.jpg?491)
13. Would you like to see a very brief back story of the killer in the trailer?
Popular Vote: Yes
Popular Vote: Yes
![Picture](/uploads/2/3/6/3/23639022/150183.jpg?490)
14. Do you prefer voice over or captions?
Popular Vote: Captions AND Voice over
Popular Vote: Captions AND Voice over
![Picture](/uploads/2/3/6/3/23639022/1906006.jpg?492)
15. Would you like to hear dialogue in the trailer?
Popular Vote: Yes
Popular Vote: Yes
![Picture](/uploads/2/3/6/3/23639022/6009903.jpg?488)
16. What do you think would make our killer Iconic?
Popular Vote: Mask
Popular Vote: Mask
![Picture](/uploads/2/3/6/3/23639022/9611790.jpg?488)
17. Out of the following sounds which do you think would suite our killer?
Popular Vote: Croaky
Popular Vote: Croaky
![Picture](/uploads/2/3/6/3/23639022/6343165.jpg?485)
18. Out of the following camera techniques which one would you find more effective?
Popular Vote: Tripod
Popular Vote: Tripod
![Picture](/uploads/2/3/6/3/23639022/9310727.jpg?483)
19. Out of the 2 clothing options which one do you see the Yurei in?
Popular Vote: White Dress
Popular Vote: White Dress
![Picture](/uploads/2/3/6/3/23639022/4653277.jpg?481)
20. For our trailer what pacing do you favour?
Popular Vote: Slow Paced
Popular Vote: Slow Paced